AdMonsters to Host Third Online Ad Operations Leadership Forum -- Event Aims to Bridge the Gap between Agency, Network and Publisher Ad Operations Tea

San Francisco, CA (PRWeb) February 13, 2007 -- AdMonsters, a privately held professional association for ad operations professionals worldwide, today announced that their AdMonsters Leadership Forum US III to be held on April 19, 2007 in New York City. AdMonsters' Leadership Forum brings together fifty of the most experienced leaders in online ad operations from across the industry, including representatives from top online publishers, ad networks and agencies, in a unique round table discussion format. Attendance is open exclusively to individuals employed by online media publishing companies, portals, networks and agencies whose roles focus on online advertising operations and advertising technology.



"AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology," said Bowen Dwelle, president and chief executive officer of AdMonsters. "With the successful launch of our Leadership Forums in 2005, we expanded our unique peer-to-peer best practices forum to include ad operations and technology professionals from advertising agencies, portals and other technology companies as well as publishers."

AdMonsters' Leadership Forums bring together operationally-savvy professionals, planners and buyers from online agencies with their publisher and network counterparts , to discuss industry best practices, develop strategies for increasing the profitability of online media, and accelerate the growth of online ad spending. The agenda for AdMonsters Leadership Forum US III is comprised of attendee-led sessions on a variety of ad operations and technology topics including ad serving, inventory management, reporting, metrics and analysis, organizational structure, workflow and business process automation, ad operations policies, rich media, video and mobile advertising, technology case studies, and more.

Dwelle commented, "As the online media industry matures and moves into a phase of renewed growth, we must build stronger ties and closer working relationships amongst operations staff across the industry. Only by working together directly can we develop the best practices required to cope efficiently with the massive scale of today's online advertising industry. Building on the strength of the unique AdMonsters community, we plan to host four Leadership Forum events in Europe and North America during 2007 to foster these critical industry-wide relationships and conversations."

AdMonster's past Leadership Forum events have attracted representatives from a broad range of publishers, agencies and advertising networks, including Avenue A / Razorfish, Digital Pulp, DrivePM, Horizon Interactive, MEC Interaction, OMD Digital, Organic, Performance Bridge, Sorted Inc., Starcom IP, The Fifth Network, Travel Ad Network and Wahlstrom Group as well as many publishers, including AOL-TimeWarner, Atlantic Media, AtomShockwave, AutoTrader.com, BizJournals, Cars.com, CNET Networks, Cox Newspapers, Inc., Discovery.com, DivX Inc., Edmunds, Financial Times, Fotolog.com, Fox Interactive Media, IGN Entertainment, Knight-Ridder Digital, Lexico (Dictionary.com), Martha Stewart Living Omnimedia , McClatchy Interactive, Microsoft, MTV Networks, NBC Universal Digital Media, New York Times Digital, Rodale, Salary.com, Shopping.com, Sports Illustrated, Turner Broadcasting, Univision Online, US News and World Report, WeatherBug, and Yahoo!

AdMonsters Leadership Forum US III is expected to attract even more network and agency ad operations leaders as well as a full complement of publisher representatives. For more information and to register for this event, please visit the company website: www.admonsters.org.

About AdMonsters
Founded in 1999, AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology. AdMonsters provides a unique forum for ad operations professionals to communicate, collaborate, socialize, network, and identify best practices. AdMonsters' bi-annual conferences focus primarily on topics such as ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards and are considered to be essential by professionals in the field.

With more than 250 member companies worldwide, AdMonsters membership now includes most of the top-tier online media publishers in the U.S, and many in Europe. AdMonsters is the only forum dedicated to senior leaders and decision makers in ad technology and ad operations. AdMonsters is supported in part by the sponsorship of companies interested in building strategic relationships with our members. Company website: AdMonsters Leadership Forum for Ad Operations Professionals from Publishers, ad Agencies, Portals.

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